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Launched in 1979, Sloggi? has long been the best-selling brief brand in Europe and today delivers unrivalled comfort for both women and men. Following a "comfort first" approach when it comes to all their designs, sloggi's selection of bras, camisoles and knickers have been created to make women feel powerful and comfortable in their own skin. From their Zero Feel and Wow Comfort ranges to the sophisticated S by sloggi? series, you'll never have to compromise on comfort again.
WOW offers ultimately soft and supportive comfort. Discover the newest addition to our WOW family: WOW Embrace which features a new and improved placement of Fleximesh?, offering full suport, without an underwire and no sidebones.