KVD Vegan Beauty
Learn more about KVD Vegan Beauty
KVD VEGAN BEAUTY is an iconic, global, high-performance, vegan and cruelty-free beauty brand that's disrupted the industry since the brand's debut in 2008 -- with 4 high-pigment, long-wear, cruelty-free red lipsticks. In 2010, we created our #1 award-winning eyeliner—Tattoo Liner—and it remains the uncontested holy grail of liquid eyeliner. After pioneering the liquid lipstick craze, we changed the beauty industry again in 2016 when we reformulated our entire line to be 100% vegan, without sacrificing the performance we're known for. Today, we have more than 250 innovative products in every category, hundreds of awards and we're distributed in 36 countries around the world.
NEW! NEUPOP Shade + Light Eyeshadow Quad
Rock all eyeshadow looks from neutral to unexpected colourful with KVD Vegan Beauty new 4-pan palette. Discover >
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NEW! KVD Vegan Beauty Shake Eyeshadow primer
Finally an invisible vegan eyeshadow primer for everyone. Discover >
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Lips
Wear any shade confidently with long-lasting lipsticks and liners in universal neutrals, iconic reds and one-of-a-kind bolds.
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Face
Conceal, contour and create your ideal complexion with a range of high-performance products for a flawless face.
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Eyes
Create endless eye looks with long-lasting, bold pigments, buttery textures and high-impact finishes.
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Brows
Shape brows with precision pencils, dimension powders and 24-hour pomades in a range of natural to bold shades.
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